ZONE
In the project of the conceptual brand Zone, I designed a logotype based on my own custom typeface. The brand focuses on producing artistic sprays created specifically for artists. The name Zone stems from the idea that every artist chooses their own space – a zone – in which they place their artwork and express their creativity. This concept of a defined creative space became the foundation of the brand’s visual identity. While designing the typeface, I experimented with form and structure to give the logotype a distinctive street-inspired character that strongly resonates with the community the brand is intended for.